What is a mother modelling agency?
You may be surprised to hear that there are many different
kinds of modelling agencies, and Neon Models is familiar with all of them.
A mother modelling agency is not an agency for mothers!
Though their models may well be mothers…
No, a mother modelling agency is basically a middle-man,
that acts like an agent for a model to get a contract with a modelling agency.
So, if you want to join a modelling agency, you may first try to join a mother
modelling agency.
The mother modelling agency will assess you for suitability
and then approach their contacts in a range of
agencies to see if they might be
interested in signing you. They will work hard to promote you, including creating
marketing materials and schmoozing their long standing contacts.
If you go through a mother modelling agency you will have a
much better chance of getting your foot in the door than if you try to go
directly.
A mother modelling agency may help you get non-exclusive
contracts with a number of agencies, that may cover different countries,
regions or even types (such as body part, fashion show or catalogue).
They might even help train new models, teaching them what to
expect from the industry and from modelling agencies and familiarising them
with contracts, their rights and how to stay safe.
Although it’s not their main role, mother modelling agencies
may help a model find work while they are seeking a contract with a regular
agency. This will help build up the model’s portfolio, experience and skills,
which will make them more attractive to the agents.