As with many things, location is a key factor in the success
or failure of a model. Proximity to jobs means you can get there faster and
cheaper, and in the fast moving fashion industry, quick turnaround is often a
deal breaker. As a general rule, big cities offer many more opportunities than
smaller places, as the clients and agencies are concentrated there.
There are four major fashion capitals in the world: New
York, Milan, Paris, London. Neon Models explains what each of them is
about.
Modelling in New York
The only recognised fashion capital outside of Europe, New
York is a metropolitan city that never sleeps and is home to the cutting edge
of innovation is style and culture. New York Fashion Week, branded
Mercedes-Benz FashionWeek in 2009 is held in February and September every year
– and was originally the first ever fashion ‘week’.
Opportunities for modelling in Milan
In 2009 Milan was declared the top economic and media
capital of fashion. There are a great many world famous Italian fashion brands which
have their main headquarters located in the city, including: Valentino, Gucci,
Versace, Prada, Armani and Dolce & Gabbana. Milan Fashion Week is held
twice a year and is one of the Holy Grails for catwalk models.
Becoming a Model in Paris
Paris has a long standing history as a centre of art and
fashion and is home to several prestigious fashion houses. It is known for the
classic timeless elegance of the designs that are born there. It has an up
market high fashion shopping district where all the most exclusive labels can
be found.
A major centre for fashion and modelling - London
London has a long history as a trendsetter and leader in
world fashions, and in recent years has been named as the number 1 fashion
capital of the world thanks to the ascendency of Kate Middleton and the London
Olympics. The vast majority of the international modelling agencies have their
main UK offices in London and it is the base for hundreds of fashion
photography studios and the supporting teams, including the best photographers
for glossy magazines.
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