If you want to be a model then you need to get to know the
jargon and a term that you’ll come across fairly quickly is Z Card. Z Cards are
also known as Zed Cards and Sed cards and are named after the man who invented
them.
Z Cards should be printed on good quality, glossy card
stock, and both the model and their agent will have a supply of them to give to
clients in person, or via the post. Clients will keep the Z Cards for review
after a casting or may even use them as a first point of call to decide who
they want to see at a casting in the first place.
They are basically a model’s business card, and they differ
from regular business cards in that they feature a range of photos that show
the model at his or her best as well as having contact details. Another thing
that you don’t find on regular business cards are a person’s physical
statistics, such as height, weight and eye colour.
The statistics will vary slightly between male and female
models, but generally they are the same.
The photos should include at least one head shot and one
full length, and unless the model happens to be a glamour model, it’s not
necessary to have any underwear shots. If there is space and the images are
available, then it’s good to show the model as a range of ‘characters’ to show
their versatility and ability to be a blank canvas.
The photos that are shown on the Z Card will usually be
selected from the portfolio, and they should be very carefully selected,
because there isn’t space to put as many as you can in a full portfolio. The
images have to make a great impression very quickly and with limited space –
and choosing the right pictures can make the difference between getting
modelling work and missing out as the client is unimpressed.
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